Business is About Taking Risks One of the fundamental things that drives our economy is risk-taking. That’s the natural inclination of the most successful business people I’ve met. There’s risk in both going in a new direction – what you might call “venture risk” – that separates the promising businesses from the failing. Let’s look at an example to better illustrate the point. Suppose we have two otherwise identical chair makers, making identical chairs. One day they overhea